Accomplished UX Manager with over 20 years of design experience, specializing in creating user-centric products by employing a pragmatic approach that balances user needs with business strategy. Skilled in building and scaling design teams, as well as collaborating with cross-functional teams to deliver impactful, results-driven solutions.
By its nature, UX design focuses on the customers. It revolves around understanding them — their motivations, desires, emotions, goals, and their actions. That being said I like to approach every design by these fundamental questions with team members and stake holders before any design is attempted.
What are we trying to solve for the user?
What are the challenges/roadblocks?
Who are the users/personas we are targeting?
What problem are we solving for the business?
What is the metric for success?
After those questions are established I take the pragmatic approach of low fidelity design by either pencil and paper, whiteboard, or wireframes. From there designs are tested often and early with the users, stake holders. Once we have about an 80% target rate of what we are trying to achieve the design is crafted in high fidelity with constant iterations.
This approach is a summarized view of how I execute UI/UX design. You can also learn more about my process on a recent UX/UI project that I managed or a design system implementation. Feel free to reach out on how I can help your team.
100+
Web applications launched
2
Design Systems launched
8
Years in leadership
$16M
2 product launches that resulted in contract renewals and upsells.
Endorsements
During our time together at Securonix, we worked closely to build several complex features that went on to make huge impacts within the SIEM product. Matt's pragmatic and customer focused approach to UX design is a huge asset to any company. He is a great communicator, and an excellent co worker and team mate. Any organization will find Matt to be a great addition to their team.
– Jillian Kessler, Head of Product @ Todyl
Matt has the unique ability to take a very complex problem and find a solution that is simple to understand. He is capable of doing this because he does not leave any stone unturned when looking for a solution, what is even more impressive is he does this in a very timely manner. Matt is a fantastic at sharing ideas as well as supporting his team who need help. His creativity and ability to lift his teammates makes him very valuable. Matt's efforts helped make our team have an impact and voice others wanted to hear. He has grown into an exponentially good leader. His combination of technical skill, creativity, leadership strength, and organizational/management capability will help any organization that is fortunate to have him on their team.
– Brandon Bannister, Senior Creative Director @ Echo AFC